As Digital Advisory Group Business Manager, Dason has over twenty years of experience focusing his business lens on assessing opportunities to drive long-term shareholder value using digital technologies. Bringing consulting expertise from his time at Xerox and IBM, Dason is skilled in process analysis, customer experience, effective communication, and negotiation. Over his career, he has contributed to hundreds of projects that have yielded significantly improved cost structures, increased asset utilization, and enhanced customer value within multiple industries including post-secondary, retail, banking, energy & mining, and agriculture.


Dason spends time away from work enjoying a variety of hobbies including analog photography, year-round camping, and working on anything with wheels – cars, cycles, and motorbikes. He is a “sous chef” to his wife and father to three busy teenagers.

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