As Business Manager for SysGen’s Digital Advisory Group, Dason brings more than 20 years of experience helping organizations harness digital technologies to drive long-term shareholder value. With a sharp business lens and deep consulting expertise honed at Xerox and IBM, he is highly skilled in process analysis, customer experience design, communication, and negotiation.
Throughout his career, Dason has led and contributed to hundreds of projects across diverse industries, including post-secondary education, retail, banking, energy & mining, and agriculture. His work has consistently delivered measurable outcomes, such as optimized cost structures, improved asset utilization, and enhanced customer value.
Outside the office, Dason pursues a wide range of hobbies, including analog photography, year-round camping, and tinkering with anything on wheels: cars, motorcycles, and bicycles. He also proudly serves as “sous-chef” to his wife and is the hands-on father of three active teenagers.